When writing copy for your site take time to identify your Unique Selling Position (USP) because it’s the most valuable asset you own. It’s your product’s most persuavive and powerful benefit which answers why potential customers should buy your product from your company.
Ideally, your USP should be unique, something your competitor doesn’t offer and hasn’t thought of yet; and when featured as the lead headline on your site, your potential customers should think, “Wow, that’s amazing”! But remember to always write a sub-heading and make sure it’s the second most powerful benefit of buying your product.
Your copy should be full of benefits to buying your product or service and providing solutions to the buyers’ needs. Make sure to write small paragraphs with only 1, 2 or 3 sentences for easy reading and to retain attention. Long paragraphs cause potential buyers to lose interest and become distracted.
Always remember to ask for the order not only in the closing, but throughout the copy at least 3 times. Make it easy to sign up for your offer. Provide testimonials, a money-back guarantee, an additional free premium for signing up now and set up credit card arrangements through a source like PayPal or ClickBank.
To review a sample site with good copy I recommend checking out http://www.limodriverschool.com/.
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